The 10th Annual Raksha 5K Run/Walk to Defeat Distracted Driving
Saturday, August 5, 2017
On November 1, 2007 we lost Shreya to a Distracted Driver. We miss her dearly. We thank those who helped at that time and continue to support us in our resolve to build a distraction-free driving environment. - The Dixit Family
Watch our new Public Service Announcement
Shreya R. Dixit Memorial Foundation Inspired Distracted Driving Story Wins Midwest Emmy Award
In a series of stories, KARE 11 set out to expose the true consequences of texting and driving, first by showcasing the sorrows of the crime, by hearing from grieving parents who lost their children from the deadly behavior. A young man explains the irreversible choice to send a text behind the wheel, a split second decision that took the life of a classmate. Our research also set out to expose the brain science behind why the habit is so addictive.
Special thanks to Shreya R. Dixit Memorial Foundation for introducing KARE 11 to the characters in this series, offering the compelling and tragic truth of texting and driving behavior. The story received a regional Midwest Emmy award in the fall of 2016.
-Lindsey Seavert, KARE11 (NBC Affiliate), Minneapolis, Minnesota
This new book by Vijay Dixit, of the Shreya R. Dixit Memorial Foundation, is a one-of-a-kind resource that brings together real-life stories, facts and figures, fascinating research about our behavior behind the wheel, and expert perspectives on how we can end the distraction epidemic. It is a book no driver can live without.
“A call to action, written with heart” -Senator Amy Klobuchar
One Split Second will be available for sale at the 9th Annual Raksha Walk on August 6. The author will be present to autograph the book.
Recent Blog Posts
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The deadly battlefield device called Improvised Explosive Device (IED) has become part of our day-to-day vocabulary, thanks to the Iraq and Afghanistan wars. It struck me that distracted driving, a human behavior, somehow demonstrates traits of an IED, a physical object. The more I thought about it, the more convincing it got.Read More
Driver distractions originate from multiple sources that reside both inside and outside of the car. These distractions cannot be managed through a single solution or tool. We need a multipronged approach to influence how we drive. I see the evolution of this approach already taking place on three fronts, namely: Technology, Legislation and Education.Read More