Raksha Bandhan is an Indian festival that commemorates a centuries-old tradition in which a sister ties a ceremonial band on her brother’s wrist and prays for his protection and safety.

A simple band, therefore, binds brothers and sisters in an inseparable bond. Much like this bond between brother and sister, we want to encourage a bond between drivers on the road; promising to drive distraction-free in order to protect each other and the community.